Domino's Taste Bud Bounty

Domino's wasn't convinced everyone tried their new pizza recipe. To capture these "pizza holdouts," Domino's encouraged fans on Facebook to become Taste Bud Bounty Hunters. The more taste buds they captured, the more rewards they won. The Bounty Hunter with the most taste buds captured won free Domino's pizza for a year. 

Client:    Domino's

Role:       Art Director